Barbie Runway

Technifex was tasked by Mattel to engineer and fabricate a computer controlled runway to highlight Barbie at the FAO Schwartz store in New York City.

The system allows guests and patrons to select a Barbie doll and the clothes that she will wear during a miniature “fashion show.” Once the selections are made by the kids, they see their Barbie enter the runway, under show lighting, do several turns and exit the runway.

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Technifex engineered and fabricated the entire runway system, as well as supplied and programmed the necessary computer control system. This one-of-a-kind Barbie display is a huge hit with FAO Schwartz customers of all ages.

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Technifex Scope of Work: Engineering & Fabrication of Barbie Runway System

Client: Mattel, Inc.

Location: FAO Schwarz – New York City

Opened: 2008


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